The Importance of Online Visual Representation

The online business world lives and breathes everything opposite to the phrase “Do not judge a book by its cover”. The layout, overall look, and feel of your website can literally make or break your potential clients’ decision to examine and purchase your product or services. So yes, visitors are very much inclined to judge your book by its cover and you have to do whatever it takes to make it presentable and appealing to the eye.

Choosing the perfect theme for your Shopify store is no mere feat, though. There are lots of things to consider if you want to make your digital business shine and we are here to help you make all the right choices.

Why is finding the perfect theme important?

Because it encapsulates everything your company is. The colors, the visual representation, everything you and your brand stand for need to correspond in order to achieve better conversion rates and create a sense of trustworthiness.

For instance, websites with an “F” shaped pattern, a strong header and a left-hand sidebar are proven to be most intuitive, especially for first-time users. A staggering percentage of people have said that web design alone is the reason why don’t trust certain websites. So if it looks shady, it won’t do your business justice at all.

Example of business with the right theme

One good example is the Love Treats website. This business sells sex toys and considering the vocation, the website also needs to reflect that sensibility with discretion. Just by looking at the website, it feels reliable, clear, and intuitive. It may be hard to explain why – but the gut feeling says that it is just right!

Their theme choice allows potential clients to quickly find what they are looking for and with just a few clicks, they can make a purchase – the end goal of each individual visit. It is apparent that the company has experimented with many themes before they settled with their best solution. It is crucial to understand what your customers might be looking for and to help them find it without any confusion. Remember: large images, simple navigation, and clear call to action (CTA) create a sense of finesse that distinguishes pros from amateurs.

Design tips

Make no mistake, website image has a huge impact on digital sales. That is why you need to have a clear picture of what your design is going to be like, including its utilitarian properties. The Shopify theme selection process can be an overwhelming experience, especially if you plan to customize it. Still, it is well worthwhile to learn it, for the sake of your business’s online future.

There is absolutely nothing wrong with starting with a default theme, too, as long as you intend to play around with it and test new features and styling options later on. It is immensely beneficial to actively study what attracts your potential customers’ attention and apply that knowledge to your visual identity. Considering that the competition is fierce in every digital niche, there are no words to express the importance of being resourceful and adaptable.

Next up…

In the next related article, we will discuss how to find the optimal design for your Shopify theme and ask fundamental questions that will help you determine the tenets of your visual representation. Click here to read more!

Post Author: Themes Inventory